Entertainment, Showbiz, Celebrities, Television, Movies, Fashion!

Rihanna’s silence broke on Friday and the whole world lent their ears as she kept on discussing minute details about her horrific assault with Chris Brown. Brown is a well established singer and he is famous for hits like “Kiss, Kiss.” He was sentenced to prison for 5 years probation and 180 hours of community service.

It was February and the eve of the grammy awards when Chris Brown beats Rihanna black and blue. Rihanna shared the incident with Diane Sawyer in an interview on ABC television’s “Good Morning America” show and the whole world listened.

“It wasn’t the same person that says ‘I love you.’ It was not those…eyes,” Rihanna said as she explained how Chris had bitten her, put her in a headlock and left her bleeding and swollen. “He had…no soul in his eyes. Just blank…He was clearly blacked out. There was no person when I looked at him,” she said. Rihanna described, it all started with a text message which Chris tried to hide from her. “I couldn’t take it that he kept lying to me. And he couldn’t take it that I wouldn’t drop it. And…it was ugly,” she told Sawyer. “I fended him off with my feet…but it was not like, it was not like a fight with each other. I just…I really just wanted it to stop,” she said. Her screams prompted a by passer to call the police. “I was bleeding, I was swollen in the face,” she said. “So there was no way of me getting home, except for, my next option was to get out of the car and walk. Start walking in a gown, in a bloody face. So I really don’t know what my plan was.”
The ordeal is over but the pain still remains, Rihanna explained “The thing that men don’t realize when they hit a woman, it’s…the face, the broken arm, the black eye, it’s going to heal. That’s not the problem. It’s the scar inside.

“You flashback…you…you remember all the time. It comes back to you whether you like it or not. And it’s painful. So I don’t think he understood that,” she said.
Though Chris has apologized publicly about his cruel deeds, Rihanna said she now has “no desire at all to be with him.”

Yes, you read right. They are so ubiquitous that we accept them as an ever present, if slightly irritating part of our television viewing experience. But rarely are we discerning enough to question their need.

We see the familiar faces on the small screen cajoling us in their alluring and well recognized voices-be it the deep baritone of Amitabh Bachchan, the nasal twang of SRK or the husky tones of Rani Mukerjee, to open up our wallets and fatten the bank accounts of a myriad brands. Love them or hate them we cannot escape from celebrity-endorsed advertisements. So why pay to the tune of crores to these giant egos when even an unknown face can do the same? So what exactly were advertisements conceptualized to do? Back in the early 19th century, the main forms of advertisements were the newspapers and pamphlets. Well-drawn cartoons and witty punch lines written in bold letters did the trick of informing the masses about the launch of a new revolutionary product or to make them aware of the change in price of existing ones. So that is what advertisements are supposed to do. A very simple and integral part of marketing and a very convenient way to reach a large consumer base. When the magical medium television entered the scene with a bang, advertisements grew and became a multi-billion dollar industry worldwide. That is when the bright minds of the industry came up with the idea of using celebrities to urge people to buy the showcased products. They feel that since people look up to the stars as their role models, their words may create a greater impact on their minds than a regular model’s. Moreover, it has also become a status symbol for the uber rich corporate houses to rope in more and more elusive and sought after names as a part of their stable. That is the reason why SRK can quote a price of 7 to 8 crores per advertisement in the recession hit market and Ash pours up to 4 crores into her kitty with every Lux or Loreal that she endorses.

But we should pause a moment to consider, do these slickly made, ultra expensive advertisements really influence our buying? I mean come on, every middle class housewife knows that a thousand costly facials and treatments are the secret behind Katrina Kaif’s flawless complexion and not the bathing bar Dyna, which she so glibly praises. Nor do men expect to emerge unscathed through a raging tornado on a bike like matinee idol Hrithik Roshan. So when we buy a product because our favorite star is endorsing it, do we do so because we have faith in the quality of the product or do we appreciate the ability of the brand to spend money lavishly by making improbable advertisements??

Some of the most touching advertisements like the ones made by LIC feature little known faces and leave an indelible print on our hearts because of the human emotions they portray. The time may soon come when the corporate houses will realize the same and stop preferring celebrities over regular models. 9Xm has already started the trend. Gelusil and Ponds use their unique channel mascots the “Beetel Nuts” and “Bheegi Billi” to promote their products. It is a refreshing change. These cute as buttons animated figures do look more real than Akshay Kumar risking his life for a bottle of Thums up!!!

Think of any hit song from any latest movie and it might turn out to be composed by Pritam. Right from his ‘Andaz Apna Apna’ days to ‘Jab We Met’ to the new release ‘Ajab Prem Ki Ghazab Kahani’ his compositions have been loved by the audience a lot. Even though he did face a set back for ‘Dil Bole Haddipa’ and ‘All The Best’, Pritam came back with a bang  with the opening that ‘Love Aaj Kal’ got for it’s music.

If a composer takes all the credit for hit songs, then he is equally responsible for the failure of any film’s music at least that is what the composer himself thinks. Another film with music by Pritam is ‘Tum Mile’, where he has used a slower track. According to the composer he uses tracks as demanded by the mood of the film, so ‘Ajab Prem Ki Ghazab Kahani’ has a much vibrant track,

Pritam is perhaps amongst the few directors who have used unconventional singers for their compositions. He has given singers like K.K Atif, Rahat Fateh Ali Khan, Mohit Chauhan etc a chance to sing for him and coincidently all have been hit numbers.Going by all the hits that the young composer has given, it is difficult to say anything but Touch Wood!