Audi green police – Audi’s New Mantra “Green Police”

Audi has always raked up good stature in terms of ad placement and content. In the latest Superbowl 2010 Audi came up with the latest and most Hip concept of all “Go Green”. Audi green police – Audi’s New Mantra “Green Police”

In the one-minute ad, ordinary citizens are arrested for using plastic instead of paper, throwing away batteries, not composting orange rinds, using incandescent light bulbs and setting their hot tub thermostats too high. All this happens while Robin Zander sings redone lyrics to Cheap Trick’s ’70s classic The Dream Police.

If you’re looking to view some of the Super Bowl commercials before the big showdown on Sunday, here is the latest one from Audi. Labelled as the "Green Police" this commercial is funny and enjoyable but is a move in a different direction from last year’s blockbuster commercial with Jason Statham and their new Audi A6.

Green is the new way to be hip and the commercial is good but it just doesn’t have the awe factor from last years. If you’re not driving Audi’s new TDI’s vehicles the "Green police" will be coming for you.

Even Leading up to Sunday’s game, Audi created a series of public service announcements, one of which rails against "napkin abuse" and urges people to save a billion pounds of paper from landfills each year by using one napkin at a time.

The conceptualization of less waste, recycling, power saving, and natural or organic products is the new mantra.

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Posted by contributor001 on Feb 9 2010. Filed under Events, Other News, Specials, Sports, World News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry