Catherine Zeta Jones : Zeta Jones spins money with Shampoo ad
- 0 Comments
Hollywood actress Catherine Zeta Jones earned a nearly $6,000-a-second payday for appearing in a shampoo commercial, a company official says.
An executive with the consumer product company, Unilever, said the 39-year-old Hollywood star received $2.5 million for expenses and salary to appear in a “mini spy movie” promoting the shampoo Lux, The Sunday Times of London reported.
The 7-minute Lux shampoo advert, which astonishingly also includes a motorcycle chase.
Catherine portrays a lab technician, who steals a “youth-enhancing elixir” in the advert.
She later washes her hair with it and shows off the results at a swanky party after which she and her handsome accomplice are rumbled by security and flee on the motorbike.
Though the advert for Lux’s new shampoo ‘Alchemy’, has been filmed in English, it has subtitles.
The shampoo bosses are of the opinion that featuring a renowned celebrity like Catherine will lift up the sales of their product.
“By getting into the world of movies, rather than just having movie stars in our ads, which our competitors do too, we can draw consumers closer to the brand,” The Daily Star quoted Unilever executive Enzo Devoto, as saying.
“When you’re watching a movie and on comes an advertisement trying to hard-sell a product, it’s pretty much interrupting your entertainment. Our project is completely different,” Enzo added.
Meanwhile the hyped advert has already appeared on the Internet. (ANI)
Related posts:
- Catherine Zeta-Jones: Catherine Zeta-Jones taking treatment for her sinus problems
- Catherine Zeta : Catherine Zeta Jones, the next ‘Doctor Who’?
- Catherine Zeta-Jones: Catherine to work in a Broadway musical by Stephen Sondheim
- Catherine Zeta Jones: Michael Douglas wanted Catherine to don nurse’s dress!
- ‘Detox’ : ‘Detox’ products just waste of money duds: Study
